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If money is considered as lifeblood of a business, then marketing can be deemed as its oxygen. Basically, marketing involves the planning and implementation of a comprehensive set of strategies that aims to encourage product and services distribution as well as brand promotion.
Apart from sales methods, marketing strategies also involve market research, business development and customer relationship tactics. Be it a business to business (B2B) marketing or business to consumer (B2C), its main purpose is to identify the consumers, ensure their satisfaction and retain their long-term loyalty with the brand.
So, if you are pursuing business management, you are not bound to tackle marketing as an essential part of your course. In addition, you will mostly likely face complex-level assignments that will show your expertise and skills in this subject and in its various concepts like:
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- Branding strategy/management
- Marketing Mix concept
- Social /Internet marketing
- Pricing strategy
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- Client acquisition/retention
- SWOT analysis
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